SURF Break – Dive In! Sustainability as a Business Model Transformation

In the May/June Harvard Business Review, Visnjic, et. al provide how companies can “make sustainability not only a goal but also the driver of their business model.”
The authors identify the following three primary challenges and provide detailed action steps to achieve them (click here to access):
- Strategic challenge: Identify a concrete path.
- Organizational challenge: Introduce global change at the local level.
- Collaborative challenge: Create integrated innovation units.