Measuring the Value of Community Involvement
The Boston College Center for Corporate Citizenship (BCCCC) is developing a framework to assess the business impact of community involvement programs.
During the BCCCC conference on corporate citizenship this month, Bea Boccalandro moderated a panel called Measuring What Matters: Finding the Business Value of Community Involvement Initiatives. She reported that community involvement professionals tend to trip over the same stumbling blocks: determining exactly what to measure, appropriately attributing the business impacts to the community involvement program, and calculating return on investment. The session integrated the experiences of Aetna’s Chris Montross and Jane Coen of Underwriters Laboratories Inc. to show how these challenges have been met in practice and to highlight indicators for measuring business impact.
The framework, expected in the summer of 2010, will enable broader and better measurements of the business impact of community involvement. The workbook that accompanies the framework will provide step-by-step guidance, online worksheets, suggested indicators, and ROI conversion factors.
Read more here.